Have you got your REAR in GEAR?

The internet has just been broken – AGAIN – by Puggy Smalls and his oh-so-stylish fashion accessories ! JEWEL BUTTHOLE COVERS (!!!) are the newest accessory that every fashion-crazed pet needs.  Thanks to Puggy Smalls, every dog can be dolled-up and every feline, fabulous with the latest wave of upmarket treats.

Puggy Smalls wearing Twinkle Tush
© Puggy Smalls wearing Twinkle Tush

These butt jewels (from Twinkle Tush) come in loads of different colours and stickers (yes, there’s more! – from RearGear) come in many designs including a heart, flower, biohazard, smiley face, number one ribbon, cupcake, sheriff’s badge, dice and disco ball, for all those wanting to get their ‘Night Fever’ on. But wait… that’s not just it. If these super-cool designs don’t tickle your fancy, you can can even make your own customised butt jewel.

If you can’t get a booty like Kim K or J-Lo, don’t stop yourself from showing it off – get yourself one today! The key to being cool is all in the styling. And the more glam – the more crazy – the better. If you can’t think of ways to style but are desperate for hot trend like this, just have a browse through our featured famous pets.

Matched with the latest Pupreme or Petements hoodies, and with the appointment of Virgil Abloh for Louis Vuitton could we see an LV X TINKLE TUSH collaboration on the board? I’m sure that this will be more than just a trend but a break-through for designer ass-cesories!

I just can’t wait to see poochy’s bootys hit the streets !

PAWMAIN upped the game!

We all know about dogwear brand Pawmain. PETS reported on it not too long ago.

But what you probably didn’t know about it, was the whole lifestyle Pawmain offers its costumers. Wearing the Pupreme hoodie over a Ruff-While tee just does not cut it anymore. We need more.

Pupreme food and water bowls? PAWMAIN DID IT!

Carlos the Frenchie with Pawmain Pupreme Bowl
© Carlos the Frenchie with Pawmain Pupreme Bowl

At the park, the brand allows you to get your fetch game on fleek.

Impress all your fellow canine companions with their brand new fetch stick.

Savage the Frenchie and Pawmain Fetch Stick
© Savage the Frenchie and Pawmain Fetch Stick

Be quick though, Pupreme balls are selling fast.

Pawmain Pupreme Balls
© Pawmain Pupreme Balls


The most STYLISH pets of all time

11 April 2018 marks UK’s National Pet Day!

You saw it first here: Pets are the new celebrities. They’re also the new style icons.

To prove it, here are 5 of the most STYLISH pets we could find:

The Menswear Dog
© The Menswear Dog for Mr Porter
Bear the Chow Chow
© Bear the Chow Chow
Zappa the Cat
© Zappa the Cat
Dachi the Shiba
© Dachi the Shiba
Kylo the Pomsky
© Kylo the Pomsky

The wedding EVERYONE will be talking about

It’s official! Doug the Pug and Fiona‘s humans are getting MARRIED!

Doug's family at Ninth and Everett
© Ninth and Everett

Leslie and Rob got engaged last year. A source has confirmed the preparations are coming along nicely and Doug will be the best man and ring-bearer.

An Instagram post has even exclusively shared a contract with wedding planners Ninth and Everett to guarantee the best wedding ever. The post has been blurred due to confidentiality agreement but we can confirm they were the ones in charge for Audrey Versace’s birthday party (remember the party everyone talked about after Audrey showed some horrible cellulite when coming out of her limo??).

Doug's Grandma and Leslie Mosier
© Doug’s Grandma and Leslie Mosier

Our guess is, this wedding will be better! Fiona is too young to be public speaking yet so she’ll only be the flower girl at this party. Pug will give a speech and we already know it’ll be as funny and witty as all of his other ones!

How EXCITED is everyone?


Fan Profile: Gringo

Who would our celebs be without their adoring audience? Fans and followers are really what makes a celebrity. PETS decided to go out and have a chat with our most loyal readers to dig their views and best gossip on who’s who and what they think we should all be wearing. Our first profile is on Gringo the Pug and here’s what he has to say:

First of all, could you start by introducing yourself?

My name’s Gringo, I’m a pug from North London and an avid celeb-dog follower. My human is Ruyi and she gives me all the cuddles.

Describe yourself in three words.

Short, wide, witty.

How would you describe your personal style?

I’m kinda going through a tough phase with my body at the moment. I’ve been eating way too many dog biscuits and really need to get back on track with my walks. I guess I therefore like to wear loose things; wide harnesses, maybe a kerchief but NEVER any tight, knitted jumpers.

© Ruyi Meer

What is your favourite S/S 2018 pet trend?

I mean, I’d never really wear it myself but I’m really digging onesies at the moment. They suck all the fur in but I think to look good in one you’d need longer legs than I have.

Can you let us know of any Instagram accounts you follow?

Doug the Pug– of course, but I’m also obsessed with Ryder The Samoyed.

What are your top tricks so keep up to date with our fav celebs?

Every morning I wake up and the first thing I do is scroll through all my favourite pets’ Instragram stories! They’re a super great way find out immediate info on what they’re doing, wearing, or even eating! Keeping up with all the pets I admire is a really motivation start to my day. But then for those times where I need more in-depth and structured news I will always turn to Pets Mag. It has the 411 on all the pets you need to care about.

Who is your biggest inspiration in the animal kingdom?

I’m going to have to say Ryder the Samoyed. As a fellow plus-sized pup, I love seeing my kind being represented and think it’s important for pets to see that skinny-minnie Chihuahuas are not like the average dog!

What is your favourite scandal story so far?

A couple of years ago Doug the Pug was in London and came to visit The Batman Pug– it was all over my Instagram feed. They looked really cute and happy together but apparently Batman chased Doug’s tail so ferociously that he bit it, leaving Doug in tears. I was a real fan of him before but I can’t believe he did that to a fellow brother! The day I heard I blocked him off Insta, I don’t really want to see him pretending to be nice to all of his followers- it’s all fake!

Any celebrity crush we should know about?

Not at the moment, I’m at a place in my life where I want to just focus on my owner and myself- she gives me all the love I need!



The brands you HAVE TO wear this season

© Bear wearing Pawmain

Dogwear is changing. The time for boring old trench coats is over. This season, be daring, be bold, be trendy.

Who said pets had to wear the same winter coats year after year? If humans can be on trend, so can pets. And now, new brands are giving this opportunity for everyone to follow the very hype streetwear trends. These labels have invaded our Instagram feeds with high quality pictures with the most stylish cats and dogs. You probably know who I’m talking about – both Dachi and Zappa have been featured numerous times on the Hypebeast and have now made a name for themselves. These brands that these new influencers are embracing are all the rage this season.

From retake on human’s Supreme hoodies to bringing Fendi’s Bag Bugs to angry pups, there is no reason for pets not to follow the hypest trends.

We bring you the best:

© Pawmain
© Pawkier
© Icon Dogwear
© Petements
© Hype Pups
© Fresh Pawz
© Ruffer

Doug the Pug

If you’re a dog lover, you’ve heard about him. If you are a real pug fan, you follow him. And in case you’ve never seen him (boo you!) here is all you need to know about…


Be prepared, you will become addicted. Instantly. 

Born in the home of a pug breeder in Ohio 2011, the short-muzzled puppy moved in with Leslie Mosier, a graphic designer from Nashville. With a 3.3million “Dougtato” follower base on Instagram, Doug outshines most celebrity pets and here are a few reasons why:

  1. He’s photogenic & charismatic AF 

His smile, that quadruple chin, his compelling charm … you will be smitten instantly. Some may call it magic, others will it call the Doug Effect. 

Doug Portrait by Rob Chianelli
© Doug Portrait by Rob Chianelli

2. Fur what its worth…

…he’s an attention and cuddle seeker. As soon as his dad gets the camera out, he wiggles his tail and gets excited to pose as he knows it’ll be followed by a lot of petting. 

© Doug in South Beach, Miami by Rob Chianelli

3. He gets to meet all the human celebrities

Thanks to his good looks and the best Instagram account ever, Doug grants TV studios in LA his presence to take pictures with actors, and allows some human musicians to get a precious selfie with him.

© Dua Lipa, Doug the Pug and Leslie Mosier in Nashville, Tennessee

4.  He’s a big brother 

Doug has a sister called Fiona, a petite British short hair kitten. You do not want to get your paws on her as we’ve heard Doug is not one to mess with. 

© Doug the Pug and Fiona the Feline by Rob Chianelli

4. He is the first verified animal on Spotify 

If you are ready to let the dogs out, follow Doug The Pug on Spotify. 

© Doug the Pug’s account on Spotify

There are many more reasons to love Doug. Above all, it is the Pug life he leads that’s just so fascinating and our PETS community HAS TO follow his every move.


All of Doug’s pictures are taken by his talented photographer dad, Rob Chianelli.

Featured image taken from the book by Leslie Mosier (2016), Doug the Pug: The King of Pop Culture