PETS is an online platform reporting on the new wave of celebrity pets that has emerged from social media. Documenting the phenomenon, this celebrity gossip magazine-like website features both real and fake news, scandals, latest trends, fashion faux paws, celebrity and fan profiles, lifestyle products and places to go and shop. With the growth in popularity of pet humanisation, PETS uses a satirical tone to critique both the medium and the –arguably– absurd trend.